Google Ads and PPC in Social Networks
July 14, 2023
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In today's competitive real estate market, you have to become a marketing strategist to be the best real estate agent in town. Marketing will help you to more effectively promote your clients' properties, but...
In today's competitive real estate market, you have to become a strategic marketer to be the best real estate agent in town.
Marketing will help you to better market your clients' properties, but also to develop your brand, attract new prospects and boost sales closings.
We share with you 5 real estate marketing strategies that you can start implementing now to grow your business.
Harness the power of social networks
You know that first-time buyers, potential buyers and previous clients are looking for homes and apartments online, so social media and digital marketing are an indispensable combination for real estate agents.
On different social media platforms such as Facebook, Instagram, LinkedIn and Twitter, you can reach your potential customers.
Here are some ideas that you can implement in them:
Make it easy to share your posts on social networks. Include buttons and designs that adapt to both computers and mobile devices.
Enable reviews and ratings on your social media profiles.
Use Facebook and Instagram live streams to showcase the properties you are selling.
Publish 360-degree videos and photos of homes and apartments for sale.
Implement a chat Bot in Facebook Messenger to answer frequently asked questions.
Use hashtags relevant to the area where the homes are located.
The goal when using social media is to spark interest and engagement. Encourage people to click on links and images in your posts to visit your website.
Include videos in your marketing strategy
Virtually all real estate listings have photos. But, you can make yours stand out by including video tours that make people feel like they are there. Videos are a great way to show off the special details of a home or apartment.
Unlike text, videos are not only engaging, but can be reused in different ways depending on the platform on which they are shared.
But, as a real estate agent, what kind of videos can you create for your social networks?
Videos for Instagram: create 1-minute videos with an engaging call to action. Invite people to visit your profile or website.
Videos for Facebook: Facebook videos have great potential, so pay special attention to this platform. Post videos on your page and be sure to tag local businesses that appear in your content.
Videos for YouTube: Of course, you should consider producing videos for YouTube. Not only is it the video platform par excellence, but it is introducing new features to improve organic search (SEO) and brand visibility.
Invest in local search ads on Google Ads
A quick Google search is often the first step potential clients take when looking for properties or real estate agents in their city.
By buying local search ads, you can rank better for those searches and reach more people who are ready to make the big move.
Google Ads works for real estate agents because it's simple. You write the text and add the images for your ad, and you pay only when someone clicks on it. This gives you the opportunity to test different ads, evaluate their effectiveness and pay only for what is really working for you. In addition, you have the flexibility to continually change the keywords you want to be found for, as well as the audience you are targeting.
Communicate with your mailing list
Email marketing is not just about selling, it's about building relationships and providing value to customers.
You may find it more effective to segment your email list and send personalized content. For example, to people who signed up for a first-time buyer's guide, you can send them useful information to help them make a buying decision. To those customers who have already bought a home with you, you can send them information about events in the city and general homeowner tips. This will strengthen the relationship with your prospects and past clients, and they will keep you in mind when they need your services or someone asks for realtor recommendations.
Take care of your presence on real estate portals
Real estate portals will continue to be your main digital strategy to attract potential customers, so you must have a good presence in them.
Make sure your listings contain professional photos (at least 5) and the floor plan of each floor of the house, and keep them up to date.
A successful real estate marketing plan requires different strategies. Start with the basics, but add some unexpected twists to stand out from your competition. You'll find that every effort will pay off and pay off.